Most scaling companies have none of these four things fully working — and almost none of them connected. Strategy. Execution. Finance. Capital. That's what Urdaneta & Co. builds.
The Problem
Each is typically handled in isolation. The result is a company whose inside doesn't match its outside. Investors sense the incoherence even when they can't name it.
The founder has a clear vision. Almost nobody else does. Priorities shift with every investor call, board meeting, or urgent message. The team can't execute what it doesn't understand.
Work gets assigned, not owned. Accountability is assumed, not designed. The same problems resurface every quarter. Founders become the fallback for every decision.
The numbers tell you what happened — not what's coming or what to do. Unit economics don't match the business model. The board gets data. They never get insight.
The pitch deck tells one story. The data room tells another. Investors ask questions the founder can't answer cleanly. The raise takes twice as long as it should.
"When a layer is broken — which is the most common state at Series A — the company compounds chaos instead of value."
The Coherence System™
Every competitor works on one layer. Urdaneta & Co. works on all four and explicitly connects them. The integration is the product.
The Engagements
Every engagement begins with an honest diagnostic. The right path depends on where the gaps are and how deep they run.
A company where strategy is understood by everyone and execution runs without the founder as the fallback for every decision.
A capital narrative an investor can open, read, and trust — built on a financial architecture that reflects how the business actually works.
The complete operating architecture. Strategy, execution, finance, and capital — built in sequence, explicitly connected, confirmed coherent.
Deep diagnosis across all four layers. Structured interviews and document review. Deliverable: Alignment Gap Report. Every engagement starts here.
Who We Work With
We work with a small number of founder-led companies at a time.
Client Journey
A diagnostic conversation — not a sales pitch. Five questions. Honest assessment. If we're the right fit, both sides will know.
Five questions. One clear picture. No pitch. If we're the right fit, the next step will be obvious.
Deep diagnosis across all four layers. Deliverable: Alignment Gap Report.
Based on where the gaps are and how deep they run.
A thinking partner who holds the whole picture as the company evolves.
Every engagement starts with an honest diagnostic. If we're not the right fit for what you need — we'll say so.
The Founder
"Across every company, every country, every stage — the work was always the same: take the gap between what the founder wanted to build and what the organisation was actually doing, and close it."
Most consultants advise on strategy or finance. Very few have built both — inside real companies, under real pressure, across multiple countries and funding rounds. You cannot design an operating system you have never had to live inside.
Finance, accounting, HR, and admin infrastructure built from scratch. Not advised on — built.
Raised $10M+ as an operator. Evaluated companies as a VC. Knows what investors see inside.
Built businesses across China, Hong Kong, Germany, Spain. Multi-entity, multi-jurisdiction.
Witnessed firsthand how founder behaviour and misalignment destroy deals and companies.
"That full-stack experience is the perspective that makes the work possible. What made me unemployable as a senior hire is exactly what makes me credible as a boutique advisor."
Get in Touch
45 minutes. Five questions. A clear picture of what's misaligned and what it would take to fix it.
No obligation. No pitch. If we're the right fit, the next step will be obvious. If we're not, you'll know that too.